About
I'm Mondod, I follow my curiosity into rabbit holes.
Right now, I'm exploring whether there's reasonable evidence that the collection of traits that some might label as "ADHD" could have evolutionary bases that helped human species thrive. My focus isn't on disorders or diagnoses, but on understanding how these particular cognitive patterns and behaviours might serve evolutionary purposes.
I'm particularly interested in whether humans have similar dynamics to other species like bees, where a specialized group of "scouts" have the innate behaviour of continuously searching for new food sources. What I've learned about bees' success is illuminating:
1. Each group in the hive knows their own goal and duty to the collective
2. Different groups within the hive are aware of other groups' jobs
3. There are clear communication channels both within groups and between different specialized groups
This natural organization might explain how neurodiversity serves evolutionary purposes in human societies too.
I'm also deeply fascinated by play - how it functions as both a learning mechanism and a creative force in evolution, potentially serving as the natural environment where scout-minded individuals thrive and contribute most effectively.
Based on this hypothesis, is it possible to unlock the potential for these trailblazers by creating infrastructure that can make these three elements come true for the human species?
Projects
Alberta Wildfire
Duration: Jan 2024 – Jul 2024
Client: Government of Alberta, Canada
Role: UX Researcher / Service Designer
Problem: Paper timesheet submission and approval process for frontline workers.
Methods: Contextual Inquiry, Heuristic Evaluation, Participatory Design Workshops
Deliverables: User Personas & Journey Maps, Service Blueprint, Interaction Design Guidelines
Impact: Increased timesheet submission accuracy by 50%; reduced approval processing time by 30%, saving 780 hours
Tools: Miro, Figma, Power BI
BC Cancer – HPV Self-Screening
Duration: Sep 2023 – Mar 2024
Client: B.C. Cancer
Role: UX Researcher
Problem: Increasing HPV screening rates among eligible females in BC.
Methods: Field Studies, Secondary Research, Concept Testing
Deliverables: Personas & Journey Maps, Integration Strategy, Product Redesign
Impact: Established KPIs and improved user engagement at critical stages
Tools: FigJam, Google Analytics, Snowplow
Link: Visit Project
Mydoh (RBC Ventures)
Duration: Aug 2018 – Jun 2019
Client: RBC Ventures
Role: UX Lead (Also named the app)
Problem: Helping kids gain financial literacy at a young age
Methods: Parent-Child Co-design Workshops, Generative Research, Card Sorting, Prototype Testing
Deliverables: Journey Maps, Interactive Prototype, Behavioral Insights Report
Impact: 100,000+ users in year one; 50% increase in parent engagement
Tools: Figma, InVision, Hotjar, Google Analytics
Link: Visit Project
Health Gateway (BC Gov)
Duration: 2019 – 2023
Client: Government of British Columbia
Role: UX Lead, Front-end Developer, Functional Tester
Problem: BC citizens lacked access to online health records
Methods: Ethnographic Interviews, Generative & Behavioral Research, RITE Usability Testing
Deliverables: Personas, Journey Maps, Behavioral Analysis, KPI Dashboard
Impact: 70% user adoption in year one; trust ratings improved by 40%
Tools: Figma, MonkeyLearn, Snowplow, VSCode, Cypress, Vue.js
Link: Visit Project
Feedback: "I now know more about my condition than some doctors..."
Post-Abortion Kits – Fireweed Project
Duration: Jan 2024 – Jul 2024
Client: Fireweed Project
Role: Experience Designer
Problem: Removing barriers to abortion for Indigenous Women, Two-Spirit, and LGBTQIA+ people
Methods: Generative Research, Behavioral Research, Rapid Prototyping
Deliverables: Post-abortion kit design, Brand story creation
Impact: Ongoing project; awaiting ethics approval
Link: Visit Project
Treemarc Custom Packaging
Duration: Sep 2016 – Sep 2018
Role: Co-founder, Product
Problem: Small businesses face high barriers to custom packaging
Methods: Lean Startup, Usability Testing, A/B Pricing Tests, Behavioral Analysis
Deliverables: Validated 5-step ordering process, pricing models, scalable backend infrastructure
Impact: Raised $500k VC; 100,000+ packages delivered; 80% return users
Tools: Lean Startup, A/B Testing
Stakeholder Engagement: Partnered with multiple manufacturers to secure bulk discounts
Games
Snake Game - You just played it!
More games coming soon...
Contact Me
Email: contact at muhndod dot com
Twitter: @muhndod
GitHub: github.com/mk08sh